On March 25 and 26, TBG participated in the 2026 CMO Summit, held in São Paulo, considered Brazil’s largest gathering of chief marketing officers. The event combined strategic content, networking opportunities and exclusive experiences.

TBG was represented by Marcelo Moya of the Human Resources and Brand Department’s Communication, Processes and Brand team. The event also featured some prominent market executives, such as Camila Nunes of Amazon Brasil, Felipe Cohen of Magalu, Louise Rossetti of H&M Brasil, Marco Bebiano of Google, Luciana Ceccato of Uber Latin America, Dani Waks of Ambev and Marcelo Bronze of Danone Brasil.

The event brought together more than 400 speakers, who explored recent developments in marketing, sales, technology, artificial intelligence and consumer behavior.

Recognized as the best B2B event at the 2026 Bex Awards, the two-day CMO Summit offered approximately 250 hours of content and discussed over 170 topics. It featured six simultaneous roundtables and three presentation stages, including a space dedicated to artificial intelligence.